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THE DISTINCT GUIDES INSTITUTE OF PROFESSIONAL STUDIES

Recommended Professional Books

Get relevant literature for your professional examination on:

PUBLIC RELATIONS

Public relations: writing and media techniques ——————————Dennis L Wilcox
Public Relations policy, planning and strategy ——————————-Sulaiman A.Osho
Advertising and public relations law ———————————————Sulaiman A. Osho
Media and methods in public relation——————————————-Sulaiman A.Osho
Public relation practice: an African Perspective——————————-Dayo Duyile
Public relations, strategies and tactics——————————————Dennis L. Wecox etal
Principles of public relation———————————————————frank jefkin
News reporting and writing———————————————————Melvin mencher
Dr. Sam Expelled Memorial Gold Paper Public relations lectures——Edited by: Sabo Sarki
Guide to career in public relation————————————————-NIPR
Public relations journal————————————————————–NIPR
Think public relations—————————————————————-Dennis L. Nilcox
Public relations for local government s in – ———————————-NIPR Nigeria
Perspective of public relations in African
Case studies on public relations
Research and evaluated in public relations
Lecture kits for BEEC and NIPR students

ADVERTISING

Advertising and public relations laws————————-Sulaiman A Osho
Advertising and public relations techniques:
A guide on marketing communication techniques in Nigeria—————Segun Bakare
The effective use of advertising media———————— martyn Davies
Advertising management—————————————– D.A Aaker
Advertising made simple—————————————– Frank Jeftin
The practice of advertising Normal A.
Advertising journals
Contemporary advertising Boree and Area

PERSONNEL MANAGEMENT

Industrial relations in Nigeria————————————Tayo Fashoyin
Personnel management —————————————–R.J Reddy
Human Resources and Personnel management ——–K. John
Lecture kit

MARKETING

Principles of marketing——————————————– Kotler and Armstrong
Marketing management——————————————–Kotler and Armstrong
Global marketing—————————————————–Kegan Green
International marketing ——————————————–Philip R. Cateora
Direct marketing——————————————————Herbert Katzenstein and Williams S. Sachs
Journal s of the institute of marketing of Nigeria

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